FROM SMALL TOWNS TO BIG CITIES.
FOR OVER THREE DECADES, WE HAVE EARNED THE TRUST OF MILLIONS OF CUSTOMERS WORLDWIDE. WE ARE NOW EXTENDING OUR MANUFACTURING OPERATIONS BEYOND INDIA; INTRODUCING SPECIFIC PRODUCTS FOR SELECT GEOGRAPHIES; AND REACHING NEW MARKETS AND MILESTONES.
FIRST GLOBAL FACILITY
During FY 2015-16, Hero MotoCorp’s first overseas manufacturing facility in Villa Rica near Cali in Colombia became operational. This plant will act as a hub for exports to the Andean countries.
Spread over 17 acres at the Parque Sur free-trade zone at Villa Rica in the state of Cauca, the plant will have an initial production capacity of 80,000 units per annum, which will be expanded to produce 150,000 units annually, in the next phase. The plant, built at a project cost of US$ 70 million, will generate employment opportunities for local citizens, and contribute to the overall development of the economy. The launch was attended by Honourable President of the Republic of Colombia, Senor Juan Manuel Santos, members of the government of Colombia, Mr. Pawan Munjal and leadership team of HMCL among others.
With the commencement of operations at the manufacturing plant in Colombia, Hero MotoCorp has become the first Indian two-wheeler manufacturer to set-up a manufacturing plant in Latin America.
PRESIDENT OF COLOMBIA INAUGURATING HERO
MOTOCORP'S FIRST OVERSEAS
PLANT AT COLOMBIA
ACROSS CONTINENTS AND TIME ZONES.
WE ARE ZOOMING AHEAD.
BANGLADESH PLANT
Our Bangladesh plant facility, which we are building in joint venture (JV) with ‘Nitol Niloy Group’ of Bangladesh, is progressing well. We are using best-in-class technology and a long-term investment commitment for US$ 40 million. The plant will have an annual capacity of 150,000 units.
At present, we are catering to Bangladesh through exports. We have already launched 12 popular motorcycles and scooters, marketed through 195 outlets. Besides, we offer five-year warranty on all products – a ‘first’ in Bangladesh.
MARKET-WISE HIGHLIGHTS, FY 2015-16
During FY 2015-16, we consolidated our position in existing markets; and also forayed into underpenetrated regions.
SOUTH ASIA
Nepal and Sri Lanka witnessed a distinct shift towards scooters. Our new scooter launches helped gain market share from other market players. Going forward, we aim to further enhance our market share with our focus on scooters in Sri Lanka and Nepal. Our new plant in Bangladesh, slated to become operational in the second half of FY 2016-17, will be a boost for our further growth in the country.
AFRICA
We have designed three motorcycles, Dawn 100, Dawn 125 and Dawn 150, tailored to suit the African conditions. These products are slated to be available in the markets in FY 2016-17. Entering new markets such as Nigeria and brand building in western Africa, will be our focus in FY 2016-17.
MIDDLE EAST
Our Company has performed well in this region with volumes more than doubling during the year. This momentum is expected to continue in FY 2016-17, with focus on developing specific markets such as Iran.
LATIN AMERICA
We saw growth across Guatemala, El Salvador, Nicaragua, Honduras, Costa Rica, Peru and Colombia, and this growth is expected to continue in FY 2016-17 as well. The consolidation of manufacturing operations and network growth should lead to greater volumes coming from Colombia.
OTHER MAJOR INITIATIVES
FIVE-YEAR WARRANTY IN TURKEY
We became the first two-wheeler company in Turkey to offer a five-year warranty. This warranty will be offered on five Hero products, namely Karizma R, Hunk, Thriller Sports and the two newly-launched scooters – Dash and Duet.
MOTOR SHOWS
NADA Motor Show: Held in Kathmandu, the motor show saw a footfall of 50,000+ people spanning over five days, which had participation from major two-wheeler and four-wheeler automobile companies.
Colombo Motor show: The event saw a footfall of over 40,000+ people. Our key models such as Dash scooter, received excellent feedback and Xtreme Sports stunt show was a showstopper at the event.
Istanbul Motor show: Five new models, Dash, Duet, Xtreme Sports, Hunk and Karizma R, were showcased to the public in the motor show. The show witnessed a footfall of over 120,000 people. Our stall was adjudged the ‘Best stall of the show’.
Top-of-the-
mind recall
HERO HAS THE HIGHEST UNAIDED BRAND
RECALL IN NEPAL (100%) AND SRI LANKA (88%)
AND ENJOYS AROUND 89% UNAIDED BRAND
AWARENESS IN BANGLADESH; ACCORDING TO
A BRAND AWARENESS STUDY CONDUCTED IN
THESE SOUTH ASIAN MARKETS.
TOTAL GLOBAL SALES GROWTH
(NO. OF UNITS)
