MAESTRO EDGE
Maestro Edge is positioned as a premium scooter for young men. Our campaign 'Feel the Josh' brings to life the distinct and innovative positioning for Maestro Edge in line with its features, styling and premium pricing. Scooters generally miss the appeal and charisma that motorcycle genetically commands. We disrupted the market with a unique pitch – 'how to bring the soul of a motorcycle in a body of a scooter'. Maestro Edge emerged as the Most Awarded Scooter of the Year 2015.
DUET
Duet is positioned as a unisex scooter. The campaign 'India Ki Nayi Ummeed' captures the language of the neo progressive Indian. It brings to life the stories of advancements and achievements of the masses, in their everyday life.