RIDE SAFE INDIA

Our road safety initiative is one of our flagship programmes that is recognised by the Ministry of Road Transport and Highways, Government of India.

Some of the major activities under the Ride Safe India include:

TRAFFIC TRAINING PARKS (TTPS)

We have adopted six Traffic Training Parks at Gurugram, Delhi, Lucknow, Hyderabad, Rourkela and Nagpur for holistic road safety programmes. These parks are equipped with riding simulators, safety riding tracks, road stretches with varying road conditions and safety riding equipment. Our trained faculty educate the participants on road safety through specially prepared audio visual aids, road sign posters, brochures and videos.

STUDENT POLICE CADET (SPC)

In association with Gurugram police, we initiated this programme, wherein students from schools were trained on road safety and traffic rules, along with leadership and personality skills.

ROAD SAFETY CLUBS (RSC) AND ROAD SAFETY VAN SAFETY VAN (RSV)

We have structured training modules to educate school students about the importance of traffic rules, regulations and road safety. We conduct various safety training modules for school/college students and general two-wheeler riders.

RIDE SAFETY AWARENESS CAMPAIGNS AND DRIVES ACROSS COMMUNITIES

We organise many mega safety campaigns, such as the National Road Safety Week, the UN Global Safety Week, among others, in collaboration with local, national and international enforcement agencies and organisations.

HAMARI PARI AND E²

Hamari Pari

This programme recognises the ability of girls to become the agents of societal change. The programme benefits over 1,20,000 young underprivileged adolescent girls to grow up in the right conditions, with the right support. From financial assistance to regular motivational sessions and guidance camps with families, our NGO partners ensure that each beneficiary completes her primary education and enjoys an independent and dignified life.

E²- Educate to Empower

Through E², we aim to holistically tackle deep-seated issues within India’s education system. The programme seeks to look for long-term solutions for issues such as low enrolment in schools. It is focused on improving school infrastructure to improve the quality of education and learning outcomes. The programme encourages the development of life skills and technical skills that will empower the beneficiaries, ensuring employability.

Moreover, we are engaged in the mobilisation of educational resources. We collect books, stationeries and other education resources and distribute them among children in need. We are buying essential ‘interactive’ educational materials for programme beneficiaries. Our employees contribute by donating books during our book collection activities.

HAPPY EARTH

The Happy Earth programme is a journey to protect, conserve, restore and optimally use environmental resources with facilitation and through awareness programmes. Happy Earth initiatives includes:

TREE PLANTATION DRIVES

We consistently monitor and facilitate our partners to ensure 90%+ survival of our planted saplings. Till date, we have planted over 2.57 lakh trees. Some distinct events under this programme include:

• Hero green drive was launched in Delhi NCR to plant and maintain trees at parks of Delhi Development Authority (DDA) and Tilpath Valley (Delhi).
• Plantation of fruit trees was focused on planting fruit-bearing trees at various locations in Delhi-NCR and Uttarakhand. To involve more communities, we conduct tree plantation initiatives in orphanages, old-age homes, government schools and other public places. We have already planted almost 57,000 fruit trees. These trees are expected to bear fruits for the next 40-50 years and will be available to local communities for free.

PROJECT SWACHH VIDYALAYA TO BUILD SCHOOL TOILETS

To do our bit towards supporting Swachh Vidyalaya Abhiyan, we are committed to build sanitation infrastructure, especially toilets for government schools around our areas of operations. The special awareness drives and interaction programmes on basic hygiene are regularly conducted in these schools.

PROJECT JAL HI JEEVAN HAI

It is aimed at conservation or restoration of water bodies, providing potable drinking water; and creating awareness on cleaning Ganga.

WATER CONSERVATIONS

Under the scheme of Mukhyamantri Jal Swavlamban Yojana, we excavated an existing pond in Neemrana, Rajasthan and increased its water holding capacity by 60,000 litres. Interestingly, several hundred trucks (full of fertile soil) were removed during the restoration process and given to farmers of the nearby village. The fertility of the soil will help reduce consumption of fertilisers in the village, helping farmers, economically.

PROMOTING CONSERVATION OF WILDLIFE

We have handed over motorcycles to various forest guards and WWF for their patrolling duties. Powered by sturdy motorcycles, the rangers now cover longer distances in forests; and can protect far-flung areas that are vulnerable to poaching and other such activities.

COMMUNITY CARE

We selected around 100 backward villages in Alwar, Jaipur, Rewari and Haridwar Districts for their socio-economic development. Before embarking on the journey of upliftment for these villages, we prepared a roadmap to implement our plan and organise all our CSR activities for helping locals to improve themselves.

PROJECT AROGYA - HEALTHCARE PROJECTS INCLUDING HEALTH CAMPS AND MOBILE MEDICAL VAN

We organised multispecialty medical camps, where thousands of patients were treated and given proper medical care. Hundreds of cataract patients went through free surgeries. Moreover, we conducted awareness programmes for HIV/AIDS, deworming, immunisation, nutrition, and health and hygiene programmes. Our Mobile Medical Van mission benefitted over 23,000 patients in North-West district of Delhi. The patients availed general consultancy and received necessary medicines and tests done for free.

PROJECT SKILL-OUR-YOUTH - SKILL-DEVELOPMENT

Skill development project at Dharuhera adopted an innovative approach to impart informal education through literacy classes and provided skill trainings in vocational courses, such as tailoring, beauticians and so on. Since its inception, the project trained over 190 women and adolescent girls, among whom over 70% are employed (or self-employed).

MISSION WE CARE - WINTER RESCUE OF STREET-DWELLERS AND SUPPORT PEOPLE DURING NATURAL CALAMITIES

This night rescue mission helped 1,200+ people. While some received warm clothing, others were shifted to safe shelters to protect them from winter chill. The mission succeeded in significantly reducing the number of fatalities in Delhi due to cold wave during winters.

STRENGTHENING COMMUNITY BY CAMPS FOR WELFARE OF ANIMALS AND PROMOTING SPORTS

We provided health camp for cattle and organised awareness programmes for the owners of the livestock for better care and yield from them. Likewise, workshops for farmers to understand innovations, technological advancements and best practices for better yields were held.

DIGI AWARE: SAFETY CAMPAIGNS THROUGH MEDIA

This programme aims to gain traction for our road safety campaign on the social media. We are actively campaigning on social media through Facebook, YouTube and Twitter. During EURO 2016 and Rio Olympic we showed safety awareness short films on TV. We received 4.35+ crores views on social media for Ride Safe Awareness.

Our campaign Hamari Pari has been acknowledged by Facebook on Girl Child Empowerment by making “Supporting Hamari Pari” a custom cause under status activities.