Global
Launches

EVERY GLOBAL RIDE HAS EXCITING STORIES. THESE ARE OURS.

Across emerging markets, we are launching future-ready products with world-class performance and aesthetics.

The products are market specific and address specific customer requirements

Our aggressive global expansion plans are in topgear. We unveiled the New Glamour – our first-ever product to have a global launch outside of India. This global launch of the New Glamour coincided with the commencement of Hero’s operations in Argentina, the 35th and latest to its rapidly growing global footprint.

The New Glamour was unveiled at a glittering ceremony held at the historic Law University in Buenos Aires and was attended by senior government officials, diplomats, and more than 100 Hero MotoCorp associates, including global distributors and dealers from India.

The New Glamour – developed at our world-class, state-of-the-art Centre of Innovation and Technology – has been designed keeping in mind our young customers globally. It also helps strengthen the Government of India’s ‘Make in India’ initiative.

The masculine and sportier New Glamour makes a strong technological statement with the new BS IV complaint engine that also features Hero patented and proven i3S technology. In addition to delivering an extraordinary performance and fuel-efficiency, the charismatic New Glamour carries an unmatched style-quotient and offers an exciting package of class-leading features to add to the premiumness of the brand. Hero MotoCorp is already the market leader in 125cc motorcycle segment in India. With the introduction of the New Glamour, we aim to strategically expand our presence in the segment globally.

We appointed Marwen SA as our distributor in Argentina. For the local market in Argentina, we have rolled out four products from our wide portfolio in the first phase - Hunk, Hunk Sports, Ignitor (New Glamour is positioned as Ignitor here) and the scooter - Dash. In the second phase of operations, we will look at bringing in more products across different segments. These products will be sold through a network of 40 dealers across the regions of Capital Federal and Greater Buenos Aires (GBA).

FIRST-EVER GLOBAL PRODUCT LAUNCH IN ARGENTINA
ARGENTINE SOCCER LEGEND AND THE BEST SOCCER COACH OF 2016, DIEGO SIMEONE JOINED THE HERO FAMILY AS THE GLOBAL BRAND AMBASSADOR.

NEW DAWN FOR AFRICA

We showcased the Dawn 125 motorcycle at the EICMA Motorcycle Show in Milan in September 2016. As a part of Hero MotoCorp’s market-specific product strategy, the Dawn 125 motorcycle has been developed specifically for the African markets.

GETTING TO KNOW DAWN

  • Strong
  • Durable
  • Fuel efficient
  • Big and round headlights offers improved visibility and metallic front fender provides greater strength.
  • Elongated seat, wide rear carrier and extended footrests provide comfort to the rider and the pillion

With our widening global footprint, we are engaged in developing products that will bring to life engineering excellence for India and the world.

DAWN 125 AT THE EICMA MOTORCYCLE SHOW IN MILAN

GEARED FOR INDIAN MARKETS

ACHIEVER 150

We launched the new Achiever 150 motorcycle ahead of the festive season to expand our presence in the premium segment. The new Achiever 150 have been completely designed and developed by our own R&D team, based at the Centre of Innovation and Technology (CIT) in Jaipur.

SPLENDOR iSMART 110

We launched the all-new Splendor iSmart 110 – the first motorcycle to have been completely designed and developed by the in-house R&D team at the Hero Centre of Innovation and Technology (CIT) at Jaipur. And the initial response from customers has been very positive.

SET TO SCORCH ROADS SPLENDOR

  • Hero patented i3S technology
  • BS IV compliant engine
  • Bold styling along with premium riding experience.

REJUVENATED SIX MODELS WITH i3S

We also deployed the revolutionary and patented i3S (idlestop- start system) technology across six models (HF Deluxe, Splendor+, PassionPro, Super Splendor, Glamour and Achiever). The i3S system, apart from increasing fuel efficiency, is an important convenience feature in the urban stop-go traffic.

REJUVENATED SCOOTERS RANGE

To further strengthen our position in the scooters segment, we rejuvenated our scooters range for 2017 with energy boost models (Maestro Edge, Duet and 10th anniversary edition of Pleasure).

THE NEW MAESTRO EDGE AND DUET

The new Maestro Edge and Duet deliver superior performance and power characteristics to enhance drivability without any compromise on the fuel efficiency. In addition, the new avatars come with new graphics and colours to bolster their modern positioning. The Maestro Edge also gets a new variant with full-body graphics, which further glorifies the model’s sportier brand image.

THE NEW PLEASURE

The new Pleasure is a 10th anniversary edition of Pleasure, which comes with BSIV compliant engine and graphics with exciting new colours.

LOVING iSMART 110

  • Contemporary look
  • Superior performance and mileage
  • BS IV compliant engine
  • Intuitive fuel-efficient i3S technology

PRODUCTS FOR NEPAL, BANGLADESH AND SRI LANKA

  • Launched Duet and i3S range (iSmart 110, Super Splendor i3S and Achiever 150) in Nepal
  • Launched iSmart 110 and Pleasure refresh Sri Lanka
  • Splendor+ launch received encouraging response

SHOWCASING PRODUCTS ON GLOBAL PLATFORMS

During FY 2016-17, we demonstrated our products across various motor shows such as:

  • Dhaka Auto Show in Bangladesh
  • Colombo Motor Show in Sri Lanka
  • NADA Motor Show in Nepal
  • Turkey Motor Show in Turkey

IN STEP WITH ECO-FRIENDLY MOBILITY

We have made an investment commitment in Ather Energy, for a substantial stake in the Company. Ather has made rapid progress on their vision to create a smart electric two-wheeler.

The emerging trend of Electric Vehicles (EV) is currently disrupting the contemporary automotive industry. In keeping with our vision of being ‘Future Ready’, we started our EV programme a few years back; and the time is now ripe to scale it up further.

Even as we are driving our own internal EV programme, we have also been engaging with the external ecosystem and start-ups. The coming together of Hero and Ather is a win-win for both. Some of the core areas (strategic sourcing, supply chain, world-class operations, consumer insight, and wide exposure) are Hero’s strength and are going to be of immense value for Ather. At the same time, we will benefit from their ongoing efforts in the EV space.

Together, we aspire to create and lead the EV industry nationally and internationally, support the national priority to reduce congestion and pollution, create significant shareholder value and generate additional businesses over time.

GLOBAL BRANDING ACTIVITIES

  • Launched a feature advertisement for Dash in Colombia
  • Launched Dawn Seeding Programme in Kenya and Tanzania
  • Launched Hunk stunt of the week contest on digital platform in Bangladesh