Hockey is India's national sport and Hero is committed to doing its part to promote and popularize the sport.
The company is proud to associate with and will continue to endorse this great sport in the future.
Hero MotoCorp, took over title sponsorship of the World Challenge. The Hero World Challenge is an offseason golf tournament hosted by Tiger Woods, which takes place in December at Sherwood Country Club, a course designed by Jack Nicklaus, in Thousand Oaks, California. It features a small number (currently 18) of top-ranked golf pros.
Our association with cricket goes a long way. Hero MotoCorp has in the past sponsored major cricket tournaments in association with International Cricket Council (ICC), including the cricket World Cup and the Champions Trophy. Hero has also been associated with IPL.
Wouldn't you love to play your favorite shots of cricket with the bats that Virender Sehwag prefers? 'Hero' custom cricket bats that Sehwag loves, available in Kashmir and English Willow, nurtured in India, can now be purchased at select Hero MotoCorp dealerships and distributors across the country.
Kashmir Willow bats require constant knocking and oiling to strengthen it for use in a cricket match. Knocking is done to compress the fibres of the willow blade together which helps the bat bear the impact of the ball. English Willow nurtured in India is by nature a soft fibrous wood. Its natural moisture and ability to be pressed in the manufacturing process gives great ball striking qualities.
For further information on these Hero bats, please refer to the catalogue:Hero Cricket Bat Catalogue