Hockey is India's national sport, and Hero is committed to doing its part to promote and popularize the sport. In 2010, Hero MotoCorp extended its support to Hockey by sponsoring the 'Hockey World Cup 2010' that was held in India. 2 years after this, Hero Motocorp was also the sponsor of the 'FIH Road to London 2012' tournament.
The company is proud to associate with, and will continue to endorse this great sport in the future.
Hero MotoCorp began its association with the prestigious Indian Open Golf tournament in 2005. The tournament has helped catapult the popularity of golf in India. Illustrious golfers from around the world participate in this annual event, which boasts of the largest prize fund sanctioned solely by the Asian Tour.
Our association with cricket goes a long way. Hero MotoCorp has in the past sponsored major cricket tournaments in association with International Cricket Council (ICC), including the cricket World Cup and the Champions Trophy. Hero has also been associated with IPL.
Wouldn't you love to play your favorite shots of cricket with the bats that Virender Sehwag prefers? 'Hero' custom cricket bats that Sehwag loves, available in Kashmir and English Willow, nurtured in India, can now be purchased at select Hero MotoCorp dealerships and distributors across the country.
Kashmir Willow bats require constant knocking and oiling to strengthen it for use in a cricket match. Knocking is done to compress the fibres of the willow blade together which helps the bat bear the impact of the ball. English Willow nurtured in India is by nature a soft fibrous wood. Its natural moisture and ability to be pressed in the manufacturing process gives great ball striking qualities.
For further information on these Hero bats, please refer to the catalogue:
To get Viru's winning edge on your side, find a Hero MotoCorp dealer near you: