Happy Earth Initiatives

Happy Earth is focused at doing our bit to address environmental degradation, climate change or global warming, which is the greatest threat we have ever faced. We look at environmental degradation as one of the man-made crises that will greatly impact not only the current but future generations of humans as well as all other living species.

Afforestation

Global Warming is now a harsh reality. From the dense smog that smothers us to the harsh and unpredictable weather and seasonal changes, the environment is continuouslychanging. Thewild fire in forest, eroding top soil, receding water table, homeless wildlife &polluted air is now a common phenomenon. Our survival on this planet is facing an imminent threat.

We have taken responsibility on our shoulder to reversethis trend by plantingtreesand ensuring survival of trees. The whole effort is going towards improving air quality and increase in green cover. The progress of tree’s arebeing continuouslymonitoredon regular basis for ensuring 90 per cent survival. Till date, we have planted more than 6.2 lakh trees across location.

Few distinct events are

• The Green Drive - This initiative was launched in Delhi NCR with an aim to plant and maintain trees at parks of Delhi Development Authority (DDA) and Tilpath Valley (Delhi). We partnered with DDA and Times of India to plant more than 120,000 trees in August 2015. This Drive mobilized nearly 40,000 people including students of various schools, political and religious leaders, as well as citizens of Delhi. To ensure the survival of saplings, we work along with relevant organizations/individuals and volunteers.

a. Hero Green Drive 2.0

We recently achieved a historic production milestone by rolling out our 70-millionth (7 crore) two-wheeler. To celebrate this memorable feat, we have planted 70,000 saplings at three locations (Tughlakabad, Tilpath Valley and Neela Hauz) in Delhi.

b. Hero Green Drive 3.0

2.75 Lakh tree plantation done across four location Indore,Gurugram, Delhi & Chandigarh which saw participation of more than 48,000 people across all location.

c. Project Ankur

First environment focused program by preparing an army of green corps comprising of 10,000 students from 100 school who would work on a massive drive of preparing Seed bank , initiate plantation drive & create awareness under part of National Green Corp to encourage parents, peers including classmate & public in general.

• Fruit Trees Plantation - We frequently organize green drives focused on planting fruit bearing trees at various locations in Delhi-NCR and Uttarakhand. To involve more communities in this noble cause, we also conduct fruit tree plantation initiatives in orphanages, BSF Camp,old-age homes, government schools and other public places. We have already planted almost 82,000 fruit trees. These trees are expected to bear fruits for the next 40-50 years and these fruits will be available to local communities for free.

• Protecting Bio Diversity - To enhance effortsof forest rangers who are our Hero’s in protecting our biodiversity across reserved areas of country, we have given them 111 motorcycles through WWF ( World Wildlife Fund). The rangers who used to patrol on foot now cover wider areas as their mobility has increased many times.

Sanitation & Hygiene

With an aim to do our bit towards supporting Swachh Vidyalaya Abhiyan, we are focusing on building sanitation infrastructure especially toilets for government school children in 4 states. Over 551 toilets have been handed over to more than 68 schools in Haryana, Rajasthan, Uttarakhand and Maharashtra benefitting over 21,000 students.

Water Conservation and Drinking Water Facility

• Drinking water facilities - We have installed RO water treatment plant at a village in Haryana, benefitting around 100 families while another water purification system installed in a school at Nagpur benefits around 500 students. In the years to come, similar facilities will be created in many other areas of our operation to ensure that the Right to Drinking Water is being practiced by maximum people.

• Restoration of Natural Water Resources - Under the scheme of Mukhyamantri Jal Swavlamban Yojana, we excavated an existing pond in Neemrana, Rajasthan and increased its water holding capacity by 60 Thousand litres.

Interestingly, several hundred trucks full of fertile soil removed during restoration process were given to farmers of the nearby village. The fertility of the soil will help reduce consumption of fertilizers in the village, helping farmers economically.

• Support to Namami Gange - A series of awareness sessions and campaigns on cleaning and rejuvenating the River Ganga were organized to support the government’s Namami Gange project. Thousands of school children were encouraged to participate in the Clean Ganga Mission.

To further create awareness about the significance of clean rivers, cycle rallies, tree plantation drives, waste management programs and musical events were also conducted.

Awareness Campaign

Each Hero employee has taken the CSR pledge to be environmentally conscious and also encourage green and sustainable lifestyle among their families and friends. Additionally, through our portal, blogs, social media and commercial literature, we ensure that messages focusing on conservation of natural resources and adopting a sustainable lifestyle are spread among the masses.