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MAESTRO EDGE

Maestro Edge is positioned as a premium scooter for young men. Our campaign 'Feel the Josh' brings to life the distinct and innovative positioning for Maestro Edge in line with its features, styling and premium pricing. Scooters generally miss the appeal and charisma that motorcycle genetically commands. We disrupted the market with a unique pitch – 'how to bring the soul of a motorcycle in a body of a scooter'. Maestro Edge emerged as the Most Awarded Scooter of the Year 2015.



DUET

Duet is positioned as a unisex scooter. The campaign 'India Ki Nayi Ummeed' captures the language of the neo progressive Indian. It brings to life the stories of advancements and achievements of the masses, in their everyday life.

PLEASURE

Pleasure was revamped with an improved engine that delivered more mileage, better drivability and improved pick-up.

RIDE2PARTY (FOR MAESTRO & PLEASURE)

We executed the first-time pan-India ride campaign for the duo – Maestro and Pleasure. The event was promoted through TV, print, digital and radio platforms. In the activation finale, over 100 lucky winners got a chance to meet the young heartthrobs of the nation – Ranbir Kapoor and Alia Bhatt.

SPLENDOR PRO – MILON KA YARANA

Known for its legendary mileage, Splendor's relationship with its customers goes beyond generations. This brand's new campaign, 'Milon ka Yarana' further strengthened its position. Set against a hummable track, the campaign shows how Splendor's mileage is strengthening familial bonds.

HF DELUXE – TREE OF LIGHT

HF Deluxe is positioned as a bike for new and progressive Indians – 'Naye Indian ki Deluxe Bike'. The new 'tree of light' campaign showcases the indomitable spirit of the new Indian, whose feet is on the ground and eyes are on the sky.

XTREME SPORTS

To consolidate our position in the premium segment, we launched the Xtreme Sports campaign in select markets of West Bengal and Odisha. Considering our strong brand equity, East Zone was well poised for the launch of the campaign.