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Chairman's speech, Hero Motocorp Ltd. 2012


Global Ambitions

As promised on earlier occasion, we have taken significant first steps to establish Brand Hero globally as we are not satisfied at just being India's market leaders.

We endeavour to build the brand equity globally by sponsoring international motor sports. Steps have already been initiated to foray into select Central & Latin America and Africa. Initially, the focus is on the markets where the volumes are large and where the existing products of the Company can be exported without major changes. To reiterate, the Company anticipates a growth of at least 25% in the export market.

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