Premiumisation: Plan to launch new models in the 150-160cc category and build on the momentum we have already gained in the Asian and Latin American markets.
Africanisation: Sharpening our focus on Africa with a bespoke strategy to build on the momentum we have accomplished among the Boda Boda riders.
Scooterisation: Revive our scooters market share in Asia with the new models of Pleasure 110 and Destini 125.
Retail Finance: Deepening our financing network across markets and strengthen the momentum across Bangladesh and Nepal.
Digitalisation: Generating sales leads through digital platform in Bangladesh, Nepal, Colombia, and Central American and Caribbean (CAC) countries.
Reverse Engineering: From quality service to topping sales
Moving beyond traditional operating practices is an integral component of our work culture. Service to generate vehicle sales has proven to be a successful long-term strategy in the Bangladesh market. We are looking to leverage this strategy across other markets as well.
ACHIEVEMENTS IN FY20