During FY20, we launched five new products in the scooter and premium motorcycle segments, which have significant growth potential. We were the first two-wheeler manufacturer in India to launch BSVI compliant motorcycles six months ahead of the deadline, leading the industry as it transitioned to BSVI emission norms.
A balanced strategy of retaining the core products and in tandem ushering in new products, with proprietary XSens™ technology, enabled us to further strengthen our core portfolio.
RETAINED THE CORE
USHERED THE ALL-NEW
We began FY20 with three launches targeting a horizontal expansion and followed it with one more launch, for vertical expansion.
EXPAND HORIZONTALLY TO THREE DISTINCT SEGMENTS
GO VERTICAL TO THE CORE, TO THE ENTHUSIASTS
Riding on the success of Destini 125, we accomplished ~100% market coverage in FY20 with the launch of Maestro Edge 125 India's first FI Scooter and the all-new Pleasure+110.
EXCITING SCOOTER LINE-UP
