The initiative includes adopting of Safety training Parks in several locations around the country, and setting up of Two-Wheeler Riding Schools across multiple locations in the country. Also, under this initiative, Hero MotoCorp regularly organizes Road Safety Awareness and Safe Riding Education programs for school/college students and other institutions in collaboration with local administration, traffic police, and transport departments. With its ongoing efforts, Hero MotoCorp is committed to drive home the message of road safety and healthy environment.
In last few years, Team RSI has established Road Safety Clubs in over 1,150 schools, creating a platform for constant engagement with children to sensitize them about road safety. The idea being is to create a band of influencers who inspire their peers to be conscious and responsible citizens. Our Mobile Safety Van with its focused communication paraphernalia and dedicated team supports road-safety awareness activities in schools and colleges. An estimated 10 lakh individuals engaged in workshops, campaigns, drives and other awareness initiatives.
As a part of our ongoing CSR initiatives, we have adopted eight Safety Training Parks (total participant 5.0 Lakh +) at Gurgaon, Delhi, Lucknow, Hyderabad, Rourkela, Nashik, Bilaspur and Nagpur for holistic road safety programmes.
We also conduct various safety training modules for school/college students and general two-wheeler riders.
The Safety Training Parks are equipped with Riding Simulators, Safety Riding Tracks, Road Stretches with varying road conditions and Safety Riding equipment.
Our trained faculty educate the participants on road safety through specially prepared audio visual aids, road sign posters, brochures and video.
In order to supplement the efforts of the local Traffic Police & the Transport department, we organize many mega safety campaigns, like the National Road Safety Week, the UN Global Safety Week etc., in collaboration with local, national and international enforcement agencies and organizations.
Be A Road Hero campaign
The project is aimed at encouraging people to take pride in being safe drivers and good Samaritans, as well as to motivate them to encourage more people to be like them.The fundamental objective is to bring about a behavioural change that would ultimately make people realize that road safety is their collective responsibility and together we could bring down the mortality and accident rates on the country's roads.
The campaign was launched with focused messaging using print, electronic and social media to reach out to as many people as possible. Within a week of its launch, the campaign managed to create a community of over 27,600 people who pledged to, "Be a Road Hero". Minister for Road Transport & Highways Mr Nitin Gadkari's too shared a video message on the campaign's website.
Student police cadets programme:
In association with Gurgaon police, we have initiated a Student Police Cadets (SPC) programme where 2200 students from 50 schools are given not just tips and training about road safety and traffic rules, but also are trained on building various leadership and personality traits.
Responsible Citizen programme:
At Lucknow, we started Responsible Citizen programme with UP Transport Department and the Traffic Police for Road Safety Awareness to citizens at various societies.
Road Safety Awareness Competition:
For example, we support the Delhi Traffic Police in its road safety awareness initiatives and club it with the Road Safety Club felicitation program every year in the month of February at India Gate, wherein 800 plus students from various schools participate for the on-the-spot painting competition.
To make people aware of the importance of Road Safety we are running major campaigns on Road Safety on social as well as electronic media.
As part of Ride Safe Awareness Programme, we are actively campaigning on social media via Facebook, YouTube and Twitter. Our after-life series videos are very much appreciated and shared on social media. Exclusive content prepared for Ministry of Road Transport and Highways, Government of India.
Over 200 regular posts made annually on RSI and WeCare Twitter and FB accounts
Over 15 crore engagements on safety-focused content on all media (Print, YouTube, Facebook, Twitter)