The initiative includes adopting of Traffic Parks in several locations around the country, and setting up of Two-Wheeler Riding Schools across multiple locations in the country. Also, under this initiative, Hero MotoCorp regularly organizes Road Safety Awareness and Safe Riding Education programs for school/college students and other institutions in collaboration with local administration, traffic police, and transport departments. With its ongoing efforts, Hero MotoCorp is committed to drive home the message of road safety and healthy environment.
We have structured training modules to educate and create awareness amongst students of primary, middle and senior levels on the importance of traffic rules, regulations and road safety.
In Delhi, we have formed a Road Safety Club (RSC) with the Delhi Police as the nodal agency and Hero MotoCorp as a key stakeholder.
More than 1150 school & colleges have enrolled in this Club and they conduct regular activities as per the Road Safety Charter given to them.
The best performing schools are felicitated during the function organised for this purpose.
Also in Lucknow, a Road Safety Club has been formed in collaboration with the UP Transport Department and the local Police. With Hero MotoCorp as the knowledge partner of this club, we conduct regular activities through the Traffic Training Park in Krishnanagar, Lucknow.
In association with Gurgaon police, we have set up a Road Safety Van that goes to various schools for practical lessons on road safety and traffic rules.
As a part of our ongoing CSR initiatives, we have adopted seven Traffic Training Parks (total participant 3,06,074) at Gurgaon, Delhi, Lucknow, Hyderabad, Rourkela, Nashik and Nagpur for holistic road safety programmes.
We also conduct various safety training modules for school/college students and general two-wheeler riders.
The Traffic Training Parks are equipped with Riding Simulators, Safety Riding Tracks, Road Stretches with varying road conditions and Safety Riding equipment.
Our trained faculty educate the participants on road safety through specially prepared audio visual aids, road sign posters, brochures and videos.
In order to supplement the efforts of the local Traffic Police & the Transport department, we organize many mega safety campaigns, like the National Road Safety Week, the UN Global Safety Week etc., in collaboration with local, national and international enforcement agencies and organizations.
Student police cadets programme:
In association with Gurgaon police, we have initiated a Student Police Cadets (SPC) programme where 2200 students from 50 schools are given not just tips and training about road safety and traffic rules, but also are trained on building various leadership and personality traits.
Responsible Citizen programme:
At Lucknow, we started Responsible Citizen programme with UP Transport Department and the Traffic Police for Road Safety Awareness to citizens at various societies.
Road Safety Awareness Competition:
For example, we support the Delhi Traffic Police in its road safety awareness initiatives and club it with the Road Safety Club felicitation program every year in the month of February at India Gate, wherein 800 plus students from various schools participate for the on-the-spot painting competition.
To make people aware of the importance of Road Safety we are running major campaigns on Road Safety on social as well as electronic media.
As part of Ride Safe Awareness Programme, we are actively campaigning on social media via Facebook, YouTube and Twitter. Our after-life series videos are very much appreciated and shared on social media.
Our campaign for supporting Ride Safe Awareness during EURO 2016 and Rio Olympic are taken into account by showing safety awareness short films on TV.
We received more than 7.4 crore views all together on social media for Ride Safe Awareness.