WE BELIEVE COMMUNITY WELLBEING IS THE BEDROCK OF SUSTAINABLE BUSINESSES. WE PARTNER WITH STAKEHOLDERS TO HELP BRING LASTING SOCIETAL CHANGE.
WE CARE
We Care is our CSR umbrella under which we operate our flagship programmes:
- Road safety awareness programmes are undertaken under 'Ride Safe India'
- Programmes on empowerment of girls through education are conducted under the umbrella Hamari Pari and Educate to Empower [E2]
- Programmes on clean and green India are undertaken through Happy Earth initiative
- Programmes on using digital platform to promote awareness on social issues are undertaken through Digi Aware initiative
HAMARI PARI AND EDUCATE TO EMPOWER [E2]
During FY 2015-16, we launched the 'Hamari Pari' initiative to recognise the potential of young girls and help fulfil their dreams for a brighter future. Along with this, we introduced another programme, 'Educate to Empower [E2]' to promote education, with primary focus on girls. This initiative emphasises on improving the quality of education, thereby increasing enrolment in schools.
MAJOR HIGHLIGHTS, FY 2015-16
- Counselled 9,330 girls in Punjab and Rajasthan under EduConnect and Hamari Pari programme to help them choose the right career path
- Benefited 6,240 girls in Andhra Pradesh and Delhi through programmes related to overall development, with focus on education, health and hygiene
- Enrolled 8,222 children in schools across Andhra Pradesh, Bihar and Odisha
- Benefited 2,707 girls through Hero 'Mobile Science Lab' project
- Supported 517 girls by distributing books at Shishu Shiksha Sadan Balika School, Allahabad
- Benefited 125 girls through Step Up Samarth programmes in Dharuhera, Haryana
- Helped 96 girls at Matra Anchal Girls Hostel, Haridwar, through building an additional floor
- Enrolled 30 women in Skill Development Centre for beautician and tailoring courses
- Distributed scholarships to eight underprivileged girls for studying at BML University, Gurgaon
- Provided three-year educational support to 10 girls at Haridwar via 'Room To Read'
- Distributed 9,235 books to underprivileged children through a book-collection drive
- Stocked 651 engaging books in a unique library by Room To Read at government schools
- Sensitised people on gender parity through Hamari Pari video, which recorded 28 lakh views
RIDE SAFE
Road safety has been one of our core focus areas. We have been engaging in multiple activities to promote road safety by addressing issues that lead to accidents. Last year, we initiated Ride Safe India as a flagship CSR programme. Within a year of its launch, the programme achieved recognition from the Ministry of Road Transport & Highways, Government of India.
MAJOR HIGHLIGHTS, FY 2015-16
- 98,065 individuals, including students, teachers, law enforcement agents and Hero customers participated in the safe riding programme at our Traffic Training Parks
- Sensitised 39,046 students and general public during the National Road Safety Week
- 22,150 individual received our message of safe riding through 252 rallies and safety walks
- 1,913 activities were conducted during the Safety Week
- 264 students from six schools were enrolled to form Student Police Cadets (SPCs)
COMMUNITY DEVELOPMENT
Besides our flagship programmes, we support the communities through various need-based activities. We organise health camps and eye-care camps, promote animal welfare at villages, distribute books and clothes, install drinking-water facilities, conduct skill-development workshops for women, and provide assistance during natural calamities.
MAJOR HIGHLIGHTS, FY 2015-16
- Benefited 20,000 people by providing aid to Tamil Nadu flood victims
- Benefited 16,516 people at various villages through multiple activities including health camps, farm-management and skill development workshops, and animal camps
- Collected 3,000 kilograms of clothes and distributed them to people in need
- Covered 588 students and 26 staff members under 5S awareness programme
- Benefited 535 homeless people through our Winter Night Rescue Mission
- Gave 66 motorcycles to forest department through World Wildlife Fund (WWF)
- Distributed study material to 10 schools in NCR; and they also received a building makeover
- Installed 9 Trees of Light in government schools
- Built 1 basketball ground for a government school in Dharuhera
- Installed 1 drinking-water purification machine at a school in Nagpur
98,065
Participants in Ride Safe India
30,369
Beneficiaries of Hamari Pari and E2
1.6 lakh
Plantations done and 82 toilets
built under Happy Earth
44,968
Beneficiaries of our community
initiatives
AWARDED FOR OUR EFFORTS
During the year, we received multiple awards for our CSR initiatives:
FIVE AWARDS AT WORLD CSR DAY, MUMBAI - FEBRUARY 2016
- Best use of CSR Practices in Automobile Sector
- Best Environment Friendly Project
- Best Initiative for Community Awareness
- Best CIO - for most innovative way of working on CSR
- Top 100 Most Impactful CSR Leaders in World
FIVE AWARDS AT GOLDEN GLOBE TIGERS CONFERENCE IN MALAYSIA, APRIL 2016
- Best Green Organisation of the year
- Best Environment friendly project
- Outstanding contribution in CSR - Corporate segment
- Best CSR practices
- CSR Leadership Award
