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Building Global Scale

Our brand is integral to the everyday life of millions of people. We are putting in place relevant strategies to increase reach across the world with emphasis on Asia, Latin America and Africa.

The reason is that these continents are home to some of the most dynamic emerging economies with a huge pent-up aspiration for a better quality of life.

For us at Hero, that translates into an increased demand for advanced mobility solutions globally. That also means that we have to enhance our preparedness to cater to a wide-range of customer aspirations across geographies.

We have two new plants coming up – one in Bangladesh through a joint venture and another through a subsidiary in Colombia. Moreover, in partnership with our local distributors, we have established assembly units in Kenya, Tanzania and Uganda in East Africa. We are fast building up a global manufacturing base to cater to our growing international markets.

First Indian

Two-wheeler company to have a manufacturing plant in Latin America.

On the move. Around the world

  1. 1. Angola
  2. 2. Bangladesh#
  3. 3. Burkina Faso
  4. 4. Colombia#
  5. 5. Congo
  6. 6. Ecuador
  7. 7. Egypt
  8. 8. El Salvador
  9. 9. Ethiopia
  10. 10. Guatemala
  11. 11. Honduras
  1. 12. India@
  2. 13. Ivory Coast
  3. 14. Kenya*
  4. 15. Mozambique
  5. 16. Nepal
  6. 17. Nicaragua
  7. 18. Peru
  8. 19. Sri Lanka
  9. 20. Tanzania*
  10. 21. Turkey
  11. 22. Uganda*

* Assembly units

# Upcoming global plant

@ Plants in India - Gurgaon, Dharuhera, Haridwar, & Neemrana and Global Parts Centre (GPC), Neemrana

We are on course to having a presence in 50 countries by 2020.

Bangladesh

We entered into a joint venture (JV) with 'Nitol Niloy Group' of Bangladesh to build its first overseas manufacturing plant; the Group holds a majority stake of 55% in the JV.

This is our first overseas JV and will be our first manufacturing plant outside India. We are bringing best-in-class technology and a long-term investment commitment for US$ 40 million. The plant will have an annual capacity of 150,000 units. Our aim is to capture around 20% of market share in Bangladesh in the very first year of operation.

We are now catering to the high-potential market through exports. We have already launched 11 popular Hero motorcycles and scooters, marketed through 50 outlets. We also offer 5-year warranty on all products – a 'first' in Bangladesh.

The main purpose behind our foray was to leverage the demographic advantage of the country. Bangladesh has a huge aspiring population, backed by pro-growth policy initiatives and stable governance.

Colombia

We commenced the construction of our second oversees manufacturing plant at Villa Rica, Cauca in Colombia. The state-of-the-art manufacturing plant - spread across 17 acres (68,000 square metres) at the Parque Sur Free Trade Zone at Villa Rica in the state of Cauca – about 500 km south-west of Bogota is expected to go on stream in September, 2015, with an initial installed capacity of 78,000 units. This will go up to around 150,000 units in the second phase in the next three to four years. Through our fully-owned subsidiary in Colombia – HMCL Colombia S.A.S. –
we will be investing US$ 70 million in the country.

We already have a presence in the market through exports and leverage a wide network of over 120 outlets. In the near future, we plan to expand this network to over 150 outlets.

Going forward, we will aim at making Colombia a base for expanding our operations to neighbouring countries in the Latin America; especially Brazil and Argentina, since they are the biggest market for two-wheelers in the region.